Jessica Combs Analytics

Accurate Data vs Actionable Data

Published 2 months ago • 1 min read



I saw this post on LinkedIn, and it got me thinking. Why does everyone fixate on data accuracy?

Everyone wants accurate data to make decisions, but the reality of today’s privacy laws means we are constantly doing more with less.

So, instead of focusing on accuracy, let’s focus on action.

Can you see trends or patterns in your reports that lead to an obvious action?

Or is your report a jumbled mess of numbers with no rhyme or reason?

If it’s the latter, that may be why you’re laser-focused on accuracy…

but you’re missing the forest for the trees (pardon the cliche).

Take a step back and focus on the strategy.

Here’s an easy mind shift to implement:

Ask results and how questions.

That’s it.

What result are you trying to measure? How do users arrive at that result?

These simple questions unlock the power of your data and fuel insight into the customer journey.

Are you Team Accuracy or Team Action?


I’m not saying data shouldn’t be accurate--but in the world of website analytics, accuracy is a losing battle when there’s more truth in the data trends than the discrete numbers.

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Jessica Combs Analytics

Data Fuels Insight

As a seasoned measurement marketer specializing in the professional service industry, I'm here to drive tangible results for your business. With a proven track record of helping small and medium-sized businesses (SMBs), I'll use data-backed measurement marketing strategies to ensure your website becomes a powerful tool for business growth. Imagine increasing your website traffic, boosting user engagement, and converting visitors into loyal clients. I’ve spent the last 13 years in the professional service industry, so I understand the importance of an optimized website. I bring unique expertise in data-backed measurement marketing, bolstered by a strong commitment to staying ahead of the digital marketing curve. Let's work together to unlock your business's full online potential.

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