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JESSICA COMBS CONSULTANT I saw this post on LinkedIn, and it got me thinking. Why does everyone fixate on data accuracy? Everyone wants accurate data to make decisions, but the reality of today’s privacy laws means we are constantly doing more with less. So, instead of focusing on accuracy, let’s focus on action. Can you see trends or patterns in your reports that lead to an obvious action? Or is your report a jumbled mess of numbers with no rhyme or reason? If it’s the latter, that may be...
JESSICA COMBS CONSULTANT Are you struggling to communicate with key stakeholders? One of the most critical steps to achieve your goals is to align your marketing strategy with your business goals. If you're not sure where to start, I've got you covered! Here are five easy tips that will help you align your marketing strategy with your business goals. 1) Explain how marketing impacts business goals in simple language. Stakeholders are often on another team or running the company, so it's...